We are Less Lost Now

/ Poster Design

This is a poster design based of a quote I chose which I thought represented the current moment in January 2020.  

My concept was to convey the ideology behind the quote; a bright future is right in front of us but we are too worried and caught up in our past mistakes to see.

To create this concept I used three methods; type as image, colour theory and context.

I chose to use drawing pins to make my own unique type as it backs up the message that our comfort in the past was more dangerous than good. I then half toned the image to make it more difficult to see and turning the type into a image.

I then used the research I gathered on Josef Albers colour theory. To make it look even more like an image and less like a quote.

Context is key, the posters will be placed in the london underground. I chose this so commuters who take the same route every day will see these posters repeated multiple times in different colours on multiple days. Meaning that each time the viewers see a repeat of the poster they are more likely to read its message.